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Kellogg, retailer Food Lion join forces to fight summer hunger

Editor’s Note: Food Lion operates more than 1,000 grocery stores in 10 Southeastern and Mid-Atlantic states. Founded in 1957 and based in Salisbury, N.C., the company employs more than 77,000 associates and serves approximately 10 million customers a week.

We have a longstanding heritage at Food Lion.

Affordability. Convenient locations. Freshness.

It’s who we are – and we feel these qualities are particularly relevant right now, when so many people in the communities we serve are struggling with food insecurity because of COVID-19.

But…

We can do more than just offer a grocery experience our customers expect.

Many kids rely on school meals, so when the summer arrives, children already facing hunger are at an even greater risk of not knowing where their next meal will come from. And with the impact of COVID-19, gaining access to meals over the next few months will be even more challenging.

That’s why we created the Food Lion Feeds Summers Without Hunger program.

Throughout the month of June, Food Lion shoppers can do their part and participate in the campaign by making a $5 donation to Food Lion Feeds at any of our more than 1,000 stores or while shopping online. Food Lion will donate that gift to Feeding America® and the local Feeding America-affiliated food bank closest to that store. It’s a great way for our customers to truly help their neighbors right in their community.

Additionally, a matching gift of more than $5 in food will also be donated by six of our consumer-packaged goods partners, including Kellogg. The company’s Better Days purpose program has teamed with our campaign to pledge up to 250,000 worth of wholesome foods, like Nutri-Grain bars.

Nutri-Grain is an especially relevant brand for this campaign, because it offers a variety of breakfast and snack options that are wholesome, nutritious and that people of all ages can enjoy.

So, on your next visit to one of our stores, look for the Food Lion Feeds Summers Without Hunger display, grab one of the hangtags from the display and make your $5 donation at checkout.

Never shopped with Food Lion? Download the Kellogg Family Rewards app and tap “Find a Store” to see if we serve your area. Even if we don’t, you can score points through purchasing Kellogg food and donating your points to Feeding America.

Together, we can help eliminate some of the difficult choices that many of our neighbors are facing right now. Let’s make this a summer without hunger for our neighbors that are counting on us now more than ever.

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