Packaging & New Approaches
Kellogg continues adding value to our foods and the planet by increasing our use of resource-efficient packaging. Our packaging also must ensure the safety, freshness and great taste of our foods. That’s why we’ve long looked at both environmental concerns and consumer preferences when determining the packaging for our foods. For example, since 1906, we’ve made our cereal boxes with recycled content.
As part of our zero-net-deforestation pledge, 100 percent of our timber-based packaging comes from either recycled or certified-sustainable content. In 2017, 71 percent of this packaging material was from recycled content; the remainder was from varified sustainable sources.
One way we are realizing our goals is by working with vendor partners to reduce materials usage. We recently reduced the weight of our U.S. cereal liners by 17 percent. As a result, we’ve eliminated 87,000 kilograms of polymer from the waste stream while continuing to ensure the freshness of our foods. We also follow strict standards to ensure that we do not have excess space in our packaging.
Business, science, civil society and academia must work together to transform the global food system to one that is healthy, affordable and sustainable. Kellogg was a founding member of FReSH (Food System Reform for Sustainability and Health). FReSH was formed in January 2017 by the World Business Council for Sustainable Development and the EAT Foundation to accelerate transformational change in global food systems. FReSH aims to ensure healthy diets for all, produced responsibly, within planetary boundaries by 2030. Kellogg believes in the importance of this work and has put its best minds to work on these challenges, bringing a cross-disciplinary team from Corporate Affairs, Marketing, Nutrition and Supply Chain to the conversation with academics, scientists and others.
Rewarding colleagues’ creativity
Two exciting new ideas came from Kellogg colleagues during our annual, internal Tiger Tank competition. KNA’s Tiger Tank program solicits game-changing business ideas from employees and rewards winners with initial funding of up to $150,000, plus two-days each week away from regular work responsibilities for six months to prove that the idea is viable. In 2017, Tiger Tank submissions focused on social impact and sustainability. While the winning ideas are in the development stage, they show great future promise.