Addressing Food Security
In a world where we produce enough food for everyone, recent research from the Food and Agriculture Organization of the United Nations (UNFAO) shows that world hunger continues to rise. A UNFAO study estimates that there are now 821 million undernourished people in the world. This means that one in nine people is undernourished and/or hungry. We all can and must do better.
Through Breakfasts for Better Days™, we’re helping address global food security on many levels, including those outlined in this section and elsewhere in our Corporate Responsibility Report.
Donating food to people in need
In 2018, Kellogg donated more than 530 million servings of food to people in need in 36 countries. Many of these donations were provided via 41 food bank or other food distribution organizations, including Food Banks Canada, which has more than 500 member food banks; the Mexican Foodbank Network of 50 food banks; European Food Banks Federation; and Feeding America with 200 member food banks.
As a founding partner of The Global FoodBanking Network, Kellogg has long understood the benefit of a strong food banking infrastructure to help address hunger around the world. In 2018, we helped establish a new food bank in Bucharest, Romania. We also launched a new collaboration with the Food Bank Regional Network for Africa and the Middle East to help address food waste and support a school feeding program in Cairo, Egypt.
Expanding breakfast programs
In 2018, Kellogg celebrated an important milestone – the 20th anniversary of our support of school breakfast clubs. This work began in 1998 in the U.K. and today has expanded around the world.
Breakfast clubs provide students with a healthy breakfast, time to play with friends and, often, the academic support that helps to ensure that children arrive at school ready to learn. For 20 years, Kellogg has provided training and start-up grants to breakfast clubs in England, Scotland, Wales and Northern Ireland. During this time, we’ve helped more than 3,000 school-based breakfast clubs open their doors by providing more than 70 million bowls of cereal, training 1,600 school teams and investing more than USD$4 million.
Today, Kellogg supports breakfast clubs in 27 countries and is helping to expand access to free school breakfast in the U.S. In just the last two years, we reached 1.1 million children through feeding and nutrition education programs. We also advocate for access to breakfast and support programs that provide breakfast to children in need.
Kellogg Europe co-hosted a workshop with the European Parliament to discuss the results of a report showing that half of European Union governments surveyed fail to fully understand and promote the importance of breakfast in public health.
In Korea, the Good Morning Kellogg program is providing healthy and balanced meals to help fight hunger and nurture the development of youngsters in a childcare facility who have either no families or families with little means.
The Healthy Food, Healthy Mind program in Malaysia was a Kellogg pilot program supported by the Food Aid Foundation and our W.K. Kellogg Institute for Food Nutrition and Research. Twice a week, 100 kindergarten-age children from low- to middle-income families in the outskirts of Nilai, Negeri Sembilan received information on healthy eating habits. Kellogg also provided milk and fruit to accompany the children’s breakfast cereal. Beginning in 2019, the program will be expanded to reach 326 students five-days-a-week.
In the U.S., a Kellogg Company grant to Action for Health Kids supported 82 schools piloting or expanding school breakfast programs in the 2018/2019 school year. Schools used the grants to purchase equipment and cover other program costs for programs such as breakfast-in-the-classroom and grab-and-go breakfasts.
Feeding people in need through purpose driven brands
Like our company, consumers also care about food security and feeding people in need. In 2018, several Kellogg brands supported hunger relief.
For every package of our W.K. Kellogg cereal and granola sold in Europe, we make a donation of 10 pence (about USD$0.15) to projects that promote sustainable agriculture and provide breakfasts for those in need.
In the U.S., our Kellogg’s® brand donated USD$1 million to No Kid Hungry to expand school breakfast programs. As a result, 155,000 more children received a free school breakfast during the 2017-2018 school year.
People living in underserved communities face significant hurdles when it comes to accessing health foods like fresh fruits and vegetables. In fact, about 2.3 million people in the U.S. live more than one mile from a supermarket and do not own a car. On World Environment Day, June 5, six Kellogg brands partnered with nine communities to combat these food deserts by planting and maintaining community gardens. These brands included Kellogg’s Frosted Flakes®, Kellogg’s Frosted Mini-Wheats®, Kellogg’s Raisin Bran®, Kellogg’s Rice Krispies®, Morningstar Farms® and Eggo®. Several community gardens were planted in and near our headquarters community of Battle Creek, Michigan, as well as across the country.
We’re also proud to join with our customers to engage people in hunger relief. In 2018, we again partnered with Walmart’s Fight Hunger. Spark Change program in Canada and the U.S. When people purchased participating Kellogg foods in Walmart stores or online, we donated to Food Banks Canada or Feeding America. In the U.K., we partnered with Tesco and FareShare on a special promotion whereby five pence (about USD$0.07) from every promotional pack of Kellogg’s Corn Flakes®, Kellogg’s Special K® and Kellogg’s Crunchy Nut® cereals sold at Tesco was donated to FareShare to help feed more hungry people during the holidays and winter months.
Supporting disaster relief efforts
When disaster strikes, Kellogg provides important nourishment at times when people need it most. In 2018, we provided food to families forced to evacuate their homes due to multiple natural disasters including the drought in New South Wales, Australia; the eruption of the Fuego Volcano in Guatemala; flooding in Aude, France; flooding in Kerala, India; heavy rainfalls and Hurricane Wilma in Sinaloa, Mexico; wildfires in California; flooding in North and South Carolina as well as the Appalachia region of the U.S. caused by Hurricane Florence; and damage caused by Hurricane Michael in Florida and Georgia.
One of the ways we express our K Values and help deliver on our commitment to feed people in need is by donating our time to help others. Kellogg has created a robust culture of volunteerism across our company and our employees are passionate about using their time and talents to create Better Days in their communities. In 2018, Kellogg employees and retirees volunteered 10,649 days as part of Breakfast for Better Days™.
Kellogg South Africa employees spent International Nelson Mandela Day volunteering at a local school where our company sponsors a breakfast club. The team served breakfast to the students and then renovated and painted two classrooms, in keeping with the spirit of the day that positive change begins with small actions.
Employees at our Canadian headquarters office near Toronto adopted the Burnhamthorpe Public School with 635 students ages four to 10, located in a community where one in three people struggle with poverty. Twice a week, Kellogg employees volunteer at the school’s breakfast club. Since launching the program in the beginning of the 2018 school year, student participation in the school breakfast program has increased.
In honor of World Children’s Day in April, employees from our Latin American headquarters in Mexico volunteered their time to prepare cereal donation packages for nearly 20,000 children at 51 schools. Employees also wrote personal caring and motivational messages on every package.
During Ramadan, Kellogg employees in Egypt and Dubai collected food donations and volunteered at local food banks.
Hundreds of Kellogg employees in Michigan from our Battle Creek headquarters and Grand Rapids offices joined the United Way of the Battle Creek and Kalamazoo Region and the Heart of West Michigan United Way at two meal-packing events we sponsored. In Battle Creek, we worked with other community volunteers to pack 100,000 meals for the Food Bank of South Central Michigan. In Grand Rapids, Kellogg employees and community volunteers packed 200,000 meals that were distributed through the Feeding American West Michigan Food Bank. We also partnered with the United Way of Greater Philadelphia and Southern New Jersey on two meal packing events supporting local food banks.
Kellogg employees and their families volunteered at Cross Care Youth Center, sorting and packing foods for impoverished families for the Christmas and New Year’s holidays.
Engaging people in hunger relief
Solving morning hunger isn’t something we can do alone. We collaborate with partners worldwide on this essential work. Sometimes, this means we are the impetus for launching new partnerships like Bright Start that resulted from a full-day workshop we hosted at the Asian Venture Philanthropy Network (APVN) Conference in Singapore. Through this unique public-private partnership, our goal was to build deeper partnerships and commitments from organizations working alongside Kellogg to address morning hunger in India, where 70 percent of children are undernourished.
We held a second meeting in India where we identified a number of collaborators and together launched Bright Start with the theme solving morning hunger starts now. At the India summit, Kellogg pledged to provide 1,000 tonnes of whole-grain, vitamin- and mineral-fortified food (the equivalent of USD$100,000). The collaborators committed to develop a pilot project using this food and their in-kind services to test innovative approaches to solving morning hunger in the AMEA region.
Our company’s heart and soul shines brightly all year long, including during our annual U.S. United Way campaign. For more than 90 years, our company and our people have supported our communities by giving generously to United Way. Like Kellogg, United Way provides breakfast and other food assistance to families in need. Because of our shared commitment, United Way dedicates 50 percent of Kellogg Company’s lead gift to supporting breakfast and other hunger programs in the communities where we live and work. In 2018, our company and our employees pledged USD$4.4 million and volunteered 2,655 Better Days to support United Way-related community initiatives.
Also to engage our employees more fully in our Heart & Soul strategy and Breakfasts for Better Days commitments, we introduced Better Days teams in each our U.S. manufacturing and office locations in 2018. These teams are helping to feed people in need and nurture our planet in their local communities.