Social K - Our Company Blog
Growing up with Kellogg’s breakfast clubs
Corporate Social Responsibility Manager, Kellogg U.K.

Imagine being a child and starting your day at a Kellogg-supported breakfast club every day of your school career? It’s quite possible that thousands of young adults in the United Kingdom have done just that.


Breakfast clubs, common in the UK and expanding around the world, provide students with a healthy breakfast, time to play with friends and often academic support. They are important for time-pressed and financially stressed working parents who need access to free or reduced-price meals and safe, dependable pre-school care for their children.


2018 marks the 20th anniversary of Kellogg providing training and start-up grants to breakfast clubs in England, Scotland, Wales and Northern Ireland. During this time, we’ve helped more than 3,000 school-based breakfast clubs open their doors by providing more than 70 million bowls of cereal, training 1,600 schools and investing more than £3 million/USD$4 million.


To celebrate our company’s 20 years of dedication to providing breakfast to children who need it most, Kellogg UK is awarding a £1,000/USD$1,311 grant to UK breakfast clubs every school day of 2018.


We believe all children should have the opportunity to start the day with breakfast and are proud to have spent 20 years supporting schools across the U.K. We know these breakfast clubs make a significant difference to many children, helping to alleviate hunger, encouraging attendance, and supporting their academic achievement.


Four out of five teachers told Kellogg that their students are coming to school hungry, and the problem is getting worse. More than half of the teachers recently surveyed indicated that more children are showing up hungry today than in previous years. Breakfast clubs are a lifeline for these teachers, who added that pupils would struggle to concentrate in the classroom without a good breakfast.


At Kellogg, we’re committed to fighting hunger and feeding potential for these children and people around the world through our global signature cause platform, Breakfasts for Better Days™. We’re donating food to people in need; expanding feeding and nutrition programs; supporting farmers, their families and farming communities; encouraging employees to volunteer and engaging people around the world to create 3 billion Better Days by the end of 2025.


By helping to make breakfast clubs available to all kids, donating food and volunteering our time, we’re committed to making sure that the next generation of children in need also enjoy Breakfasts for Better Days.