Kellogg works with nonprofit partners to feed people during challenging times
Kellogg is a company with a heart and soul. This has never been more apparent than during the 2020 coronavirus (COVID-19) pandemic when we worked together across our company to help our food banks partners and neighbors in need.
Local governments identified food security as a top priority in their fight against COVID-19. With school and business closures, transportation shutdowns and an increasing number of “shelter-at-home” mandates, Kellogg and its charitable funds donated more than USD $8.9 million in food and funds to global food relief efforts. Our contributions supported our food bank partners on the front-lines, helping those who may not know where their next meal is coming from.
Whenever disaster or crises strike, Kellogg provides important nourishment that might not be available otherwise. Doing so is one of the ways we’re delivering on our Kellogg’s® Better Days commitment to create Better Days for 3 billion people by the end of 2030. A key part of this ambitious goal is feeding 375 million people in need.
In 2019, we provided more than 5.5 million servings of food to families forced to evacuate their homes due to multiple natural disasters. These included massive bush fires and severe drought in Australia, devastating floods in Canada’s Quebec Province and the U.S. states of Nebraska and Iowa, tornadoes in Alabama, and the aftermath of Hurricane Dorian on Puerto Rico.
We also launched a new partnership with Boxed, a wholesale ecommerce site, to assist families in Nebraska and Iowa struggling with the long-lasting aftermath of floods earlier in the year. In October, people could visit a special Better Days/Boxed website to shop and donate bulk groceries and other supplies to United Way of the Midlands to support local families.
"What goes unrecognized is that people who are impacted by natural disasters benefit from our support well after the headlines and news cycles have moved on," said Stephanie Slingerland, Kellogg senior director, philanthropy and social impact. “Our partnership with Boxed gave them supplies important to their continued recovery."
Through Boxed, people could donate Kellogg's® breakfast items and snacks, nuts, juice boxes and water. Items like laundry soap, paper plates, diapers and toiletries also were available on the site.
"We're proud to partner with Kellogg to help disaster relief victims," said Chieh Huang, Boxed CEO. "As a company that serves thousands of communities across the U.S., it is especially meaningful for us to give back, and allow others to do the same, for families impacted by these catastrophic events."