Embracing Diversity and Inclusion
In 2018 and early 2019, Kellogg was recognized again for our efforts to build and support a diverse and inclusive culture by several leading organizations:
DiversityInc Top 50 Companies for Diversity
Stonewall Diversity Champion;
Black Enterprise Top 50 Companies for Diversity;
2018 Human Rights Campaign Corporate Equity Index Perfect Score – U.S. and Mexico; and,
2018 Military Times Best for Vets Employer.
Our annual Features report provides an in-depth look at our diversity and inclusion initiatives that led to these honors. Across Kellogg North America and elsewhere, our employee-led Business/Employee Resource Groups also continue to be instrumental in advancing our diverse and inclusive culture.
Important highlights from our diversity and inclusion initiatives in 2018 include:
The launch of our European Diversity & Inclusion Council, the first of its kind outside of the U.S. The Council was created to bring a consistent and common understanding of diversity and inclusion to our European business. It is working to enhance gender representation, expand diversity education, broaden senior leadership sponsorship and enhance diversity and inclusion-related analytics in decision-making.
Operationalizing Networking TogetHER, Mexico’s first network of companies from different sectors working together to promote gender equality by sharing best practices, bringing external perspectives and collaborating. The Women of Kellogg Latin America created Networking TogetHER in late 2017. By the end of 2018, it included more than 35 companies from the food, financial, energy, manufacturing and services sectors that meet every two months.
Diversity at Kellogg
International Woman's Day
Global studies show that having at least 30 percent of women in leadership positions adds six percent to a company's net profit margin. Women make a positive impact on business, yet gender parity is still more than 200 years away, according to the World Economic Forum's 2017 Global Gender Gap Report.
International Women's Day, March 8, is a global celebration of the social, economic, cultural and political achievements of women. At Kellogg, we are committed to accelerating gender equality to increase female representation across all areas of the business. To inspire conversation and action and to bring further awareness to gender equity, our Women of Kellogg Business/Employee Resource Group recognized International Women’s Day 2018 and its Press for Progress theme with a video that showed how Kellogg employees Press for Progress around the globe.
Supporting Women Leaders
We are proud of the recognition and awards we received in 2018 for our commitment to gender parity and advancing women leaders including:
WomenInc. Magazine’s List of Most Influential Corporate Directors recognized the five women serving on our Board of Directors: Stephanie Burns, Mary Laschinger, Cynthia Milligan, LaJune Montgomery Tabron and Carolyn Tastad. Monica McGurk, Kellogg Chief Revenue and eCommerce Officer, was also among the individual leaders spotlighted by WomenInc;
National Association of Female Executives’ Top Companies for Women Executives;
Mogul’s Top 1,000 Companies with the Strongest Female Leaders;
- Working Mother Diversity Best Practices Leading Inclusion Index Company; and,
Working Mother Best Companies for Women in India.
Additionally, Kellogg Chairman and CEO Steve Cahillane received a Titan Award from the Women’s Foodservice Forum (WFF) for his commitment to driving gender equity and “helping create limitless opportunities for women at Kellogg and in the industry.”
In Mexico, Kellogg is helping empower women to play a larger role in their children’s wellbeing and create small businesses by supporting Mexico Tierra y Amaranto A.C.’s work using amaranth to improve nutrition, health and living conditions of rural communities. Mothers whose children receive community meals are taught to grow amaranth in backyard gardens. The amaranth is used by feeding programs to help prevent malnutrition and diabetes, and the mothers can then sell their surplus crop to help support their families.
Girl Scout Troop 6000 serves girls living in New York City homeless shelters. The troop was started in 2017 to give these girls the same experience every Girl Scout receives to “build courage, confidence and character and making the world a better place.” A key part of this experience is the annual Girl Scouts Cookie Program that helps fuel girls’ entrepreneurial spirits. In 2018, Kellogg turned its Kellogg’s® NYC Café over to Troop 6000 and employees volunteered to help with the troop’s first-ever cookie sale. Girl Scouts from Troop 6000 set a goal of selling 6,000 boxes of cookies. During the one-week event they sold 32,569 boxes, enough to send every girl in the troop to camp for the first time.
Building a diverse supply chain
For 21 years, Kellogg has had a concerted supplier diversity effort aimed at increasing our annual spend with companies owned by aboriginal people, people with disabilities, those in the LGBTQ community, minorities, veterans and women. Our goal is a supplier community that mirrors the diverse people who enjoy our foods and the communities in which we operate.
In 2018, we were honored to receive the Best of the Decade Award from Minority Business News Magazine for “unwavering commitment to minority business development and inclusion.” More important, we hit an all-time high in our spending with diverse suppliers in North America, investing eight percent of our total spend, or USD$448 million. We are also encouraging our suppliers to commit to establishing their own supplier diversity programs; already, more than 75 Kellogg North America suppliers have done so.
To learn from other leading companies and to continue to shape supplier diversity initiatives across U.S. businesses, our company’s global and North American procurement leaders also sit on the boards of the Women's Business Enterprise National Council and the Minority Supplier Development Council, respectively.
We’re also beginning to expand our supplier diversity efforts to other Kellogg regions, working with WE Connect International, a global network that connects women-owned businesses to qualified buyers around the world.
Supporting diveristy and inclusion through purpose-driven brands
Like our company, people also embrace diversity and inclusion, and more fully engage with brands that do the same.
Helping to end bullying
Approximately 21 percent of students ages 12-18 experience bullying, according to the National Center for Education Statistics. Children who are bullied, as well as those who bully others, may have serious, lasting health problems. Committing to the fight against bullying is a natural extension of our belief that we should embrace our individuality and accept others for what makes them unique.
On October 18, millions of people joined GLAAD to celebrate Spirit Day, the most visible anti-bullying campaign in the world. Kellogg was an official sponsor of Spirit Day 2018, and together with our brands and employees, we took a collective stand against bullying to send a message of solidarity and acceptance to LGBTQ youth:
Kellogg U.S. created limited edition All Together Spirit Day cereal boxes that were available exclusively at Kellogg’s® NYC Cafe. All proceeds from Kellogg’s All Together Cereal® were donated to GLAAD.
Our Kellogg Latin America team also raised awareness of the anti-bullying campaign with employees in Mexico and Brazil.
Kellogg’s Froot Loops® and United Way United to be Kind
In honor of National Friendship Day on August 5, Kellogg’s Froot Loops® collaborated with United Way of the Battle Creek and Kalamazoo Region in our global headquarters community and United Way of King County to promote anti-bullying by launching the United to be Kind program. Throughout the week of August 6, attendees at United Way summer meals programs participated in activities and conversations that embraced uniqueness, individuality and friendship. Kids were invited to make artwork with Kellogg’s Froot Loops® and a few of the winning pieces were displayed in our Battle Creek, Michigan, USA headquarters building.
Kellogg’s Rice Krispies Treats® Love Notes for the Blind
In 2018, Kellogg expanded its popular Rice Krispies Treats® writable wrappers to include braille stickers. In partnership with our Kapable Business/Employee Resource Group, the brand team realized that there are more than 62,000 children who are either blind or have low vision in schools across the United States. Partnering with the National Federation of the Blind, we created the first-ever accessible ‘Love Notes’ in the form of Braille stickers and re-recordable audio boxes on Rice Krispies Treats® packages.