Sharing information to help improve the health of people and planet

Kellogg supports wellbeing through employee, consumer and professional education

Wellbeing & Education

Kellogg is committed to wellbeing. Our foods nourish people and nurture our planet, and through our philanthropy we support people and communities. Our company also provides wellbeing education to share our knowledge and support people to make the best-informed food choices. Doing so is one way we are working toward our Kellogg’s® Better Days commitment to create Better Days for 3 billion people by the end of 2030.

Employee wellbeing

My Total Health, our global employee wellbeing framework, launched in 2019. It addresses physical, financial, social and emotional wellbeing to support our employee’s personal goals. On an ongoing basis, we focus on each aspect of wellbeing and provide useful information, education, tools and resources. For example, Kellogg hosted a global all employee Emotional Health event on Mindfulness in acknowledgement of World Mental Health Day. Many of our locations now use the My Total Health framework to guide how they communicate and engage with employees in support of their wellbeing.

Consumer wellbeing

How do I live a healthier lifestyle? What’s the best breakfast for my children? Are plant-based foods better for the environment? Kellogg answers these any many more questions from consumers through a wide variety of channels. One of the ways we do so is by using our packages to share important information with consumers:

  • In the U.S. and Canada, our Did you Know campaign explains the wellness benefits of cereal on-pack, online and in-store.

  • In Europe, every box of W.K. Kellogg® cereals and granola sold supports societal wellbeing causes like sustainable farming and breakfast clubs.

  • Kellogg’s Nutri-Grain® in Australia has long advanced the importance of physical fitness by sponsoring the Iron-Man/Iron-Woman Final Series.

We also share information with consumers across a wide variety of platforms:

  • Since 2015, we’ve led an ongoing dialogue on Open for Breakfast, our consumer transparency website. With online communities in the U.S., Australia/New Zealandand Latin America, Open for Breakfast reaches tens of millions of people globally who post questions that we answer. Also, in each of our regions, people can ask questions via Twitter and Facebook, or contact our Consumer Affairs teams.

  • Our Kellogg websites in the U.K. provide information on the microbiome and in Australia on the short-chain carbohydrates found in our FODMAP certified foods.

  • Since 2016, via programs with more than 470 schools in Mexico and Guatemala, we’ve educated children on the importance of breakfast and how to make healthy food choices.

  • In India, Kellogg regularly shares wellbeing information with more than 1,000 influencers via WhatsApp.

  • Kellogg participated in Ireland’s annual Thrive Festival in 2019 to provide information and answer questions about our foods.

  • The Kashi Stories blog regularly provides insights and information about healthy lifestyles.

  • Consumers in the Middle East, North Africa and Turkey received information on the benefits of fiber support those fasting during Ramadan.

  • By sponsoring the new podcast series from our Chefs’ Manifesto partner, we’re helping to share stories about how people are working toward the United Nations Sustainable Development Goal #2 - Zero Hunger.

  • • We also gave away a week’s worth of free Kellogg's Raisin Bran® or Kellogg's Frosted Mini-Wheats® cereal to U.S. consumers who sign a pledge to boost their fiber intake during National Breakfast Week.

Professional education

We also regularly engage with the medical and scientific communities, especially around the importance of fiber to a healthy microbiome, which supports the digestive system. In Canada, we’ve shared information on these topics with general practitioners and dietitians for some time. In 2019, we provided similar communication to health care professionals in India and a webinar to general practitioners, midwives and nutritionists in Spain. We also:

  • Sponsored a webinar with the British Nutrition Foundation on the role of the gut microbiome on personalized nutrition;

  • Hosted similar programs at the 13th European Nutrition Conference, and Food Matters Live

  • Published Cereal Fibres and the Gut Microbiota in Frontiers in Nutrition, which showcased the role of cereal fibers found in everyday foods play in gut health.

  • Engaged with the Kuwait Rations Department to share information about the health benefits of cereal.

  • Spoke at the Gulfood conference

  • Shared information with health professionals about the role of fiber in improving conditions such as asthma and allergies.

     

We’re also sharing our sustainability expertise.

  • In 2019, we hosted a webinar series on plant-based foods for U.S. food-away-from-home food service directors and nutrition professionals;

  • We spoke with a group of influential health professionals at FoodFluence in Budapest, Hungary, about how we are working with others to transform our food system through nature-based solutions to climate, supporting farmers and protecting our much-needed biodiversity; and,

  • We participated in a number of programs to support healthy-eating initiatives for the U.S.-based School Nutrition Association, Produce for Better Health, Food and Nutrition Conference and Expo, and the Soy Nutrition Institute.

 

As part of our Kellogg’s® Better Days commitment, we will continue advancing the wellbeing conversation with a wide variety of audiences around the world.