Inspired By Our Food Beliefs
We understand the significant contribution breakfast cereals make to the diets of children and adults worldwide and embrace our responsibility to continue evolving these foods to meet people’s expectations for taste, transparency and nutrition. Doing so also helps address the dual global food security challenges of undernutrition and obesity identified in SDG #2 – Zero Hunger. To guide our journey, we launched our Global Breakfast Food Beliefs in 2015, setting specific sugar and sodium reduction targets for 2020. In 2016, we achieved these goals and strive to make more progress with innovation and renovation in the future.
For example, KEU announced that it is further reducing the sugar in Kellogg’s Coco Pops®, Kellogg’s® Rice Krispies® and Kellogg’s® Rice Krispies® Multi-Grain Shapes, and further reducing sodium in Kellogg’s® Rice Krispies®. This change was well received by many, including the U.K. Minister of State for Public Health Steve Brine, who commended Kellogg for the actions we have taken on reformulation. New food will begin flowing through to KEU store shelves in July 2018.
Given the growth of snacking and snacks as meal replacements, we announced Global Snack Foods Beliefs in 2016. Designed to give people more of what they want and less of what they don’t, we set 2020 as our target for these changes. Already, we’ve met our sodium reduction goals, and are continuing to incorporate positive nutrients and ingredients and further reduce sugar.
In Europe, we reduced sugar and sodium in our Kellogg’s Coco Pops®, Rice Krispies® and Frosties® Cereal Milk Bars. Kellogg also continues to remove artificial colors and flavors from our foods. In response to consumer feedback, we’ve already done so across the Eggo® waffles portfolio; several cereals and snacks in the U.S., including Kellogg’s® Coco Krispies® and Kellogg’s® Special K® bars; and Kellogg’s® Froot Loops® and Kellogg’s Corn Pops® in Canada. More foods without artificial colors and flavors will continue to be introduced going forward.