Marketing Responsibly

Kellogg adheres to high standards to responsibly market our foods, always meeting, and in often cases, exceeding local requirements. Our global commitments are outlined in our Worldwide Marketing and Communications Guidelines that also include the Kellogg Global Nutrient Criteria. We are also a signatory to 20 global, regional and country-specific responsible marketing pledges:

  • International Food and Beverage Alliance and Consumer Goods Forum global pledges;
  • European Union and Gulf Cooperative Council regional pledges; and
  • Local pledges in Australia, Belgium, Brazil, Canada, Colombia, India, Malaysia, Mexico, Philippines, Portugal, Russia, Singapore, South Africa, Switzerland, Thailand and the U.S.

In 2017, we joined the new U.S.-based Association of National Advertisers Alliance for Family Entertainment #SeeHer movement to increase the accurate portrayals of women and girls in U.S. advertising and media. In line with our commitments to diversity and inclusion and gender equality, accurately portraying women in advertising is important to Kellogg. As participants in the #SeeHer campaign, our advertising and other marketing work is evaluated against a Gender Equality Measure (GEM™) that evaluates how prominently we depict women. Since June 2017, more than 23,000 ads across industries have been evaluated using the GEM™ ranking system. Our work has consistently outperformed the industry average, scoring within the top 2 percent of all ads scored. To learn more about #SeeHer, and its best performing ads (including Special K®), click here.


Social K Highlights (title hidden)
Mar 29, 2019

Kellogg is the food industry’s original wellbeing company and nearly a century ago, made a bold and innovative move to become one of the first food companies to hire a dietitian. In 1923, the...

Mar 8, 2019

We’re proud to work for an organization that is committed to accelerating its gender equity progress to increase female representation across all areas of the business.

Feb 28, 2019

As the fourth generation to lead Knappen Milling – and the first woman – I’m proud to continue my family’s legacy and lead us into the future.