Kellogg adheres to high standards to responsibly market our foods, always meeting, and in often cases, exceeding local requirements. Our global commitments are outlined in our Worldwide Marketing and Communications Guidelines that also include the Kellogg Global Nutrient Criteria. We are also a signatory to 20 global, regional and country-specific responsible marketing pledges:
- International Food and Beverage Alliance and Consumer Goods Forum global pledges;
- European Union and Gulf Cooperative Council regional pledges; and
- Local pledges in Australia, Belgium, Brazil, Canada, Colombia, India, Malaysia, Mexico, Philippines, Portugal, Russia, Singapore, South Africa, Switzerland, Thailand and the U.S.
In 2017, we joined the new U.S.-based Association of National Advertisers Alliance for Family Entertainment #SeeHer movement to increase the accurate portrayals of women and girls in U.S. advertising and media. In line with our commitments to diversity and inclusion and gender equality, accurately portraying women in advertising is important to Kellogg. As participants in the #SeeHer campaign, our advertising and other marketing work is evaluated against a Gender Equality Measure (GEM™) that evaluates how prominently we depict women. Since June 2017, more than 23,000 ads across industries have been evaluated using the GEM™ ranking system. Our work has consistently outperformed the industry average, scoring within the top 2 percent of all ads scored. To learn more about #SeeHer, and its best performing ads (including Special K®), click here.