Celebrating Spirit Day with a Message of Belonging

On Spirit Day, millions of people will join GLAAD and ‘go purple’ – either by wearing purple or changing their social media profiles – to show their support for LGBTQ youth and to take part in the largest, most visible anti-bullying campaign in the world. 

Kellogg is an official sponsor of Spirit Day 2018 and together with our brands and employees, we are taking a collective stand against bullying to send a message of solidarity and acceptance to LGTBQ youth, by proudly ‘going purple’.

New this year – in  celebration of Spirit Day and for one day only, Oct. 18 – limited edition “All Together” Spirit Day cereal boxes, will be available exclusively at Kellogg’s New York City Cafe to mix favorite Kellogg’s cereals together in celebration of belonging no matter how you look, where you’re from, or who you love. All proceeds from Kellogg’s “All Together Cereal” will be donated to GLAAD.

As we developed “All Together Cereal”, K Pride & Allies, our Business/Employee Resource Group (B/ERG) dedicated to LGBTQ acceptance and equity, provided insight and guidance to ensure we thoughtfully shared a message of inclusion, equity and belonging.  We try to approach all of our work through a thoughtful lens that reflects our founder’s commitment to operating with humility and respect. Our B/ERGs help support strategic business initiatives and are a resource for innovation and idea generation.

At Kellogg, employees share their valuable insights to strategically achieve our business objectives and meet the needs of our consumers.

We have long been allies and supporters of LGBTQ employees, their families and the community. For more than 100 years, Kellogg has nourished families so they can flourish and thrive and the company continues to welcome everyone to the table.

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Mar 25, 2020

Kellogg is a company with a heart and soul. This has never been more apparent than now, as we work together across our company to help our food banks partners and neighbors in need during the coronavirus (COVID-19) pandemic.

Mar 20, 2020

Our company and its charitable funds have now committed nearly $4 million in food and funds to our Better Days partners that support communities worldwide, including areas with school closures where kids rely on breakfast clubs and school meals.

Mar 18, 2020

To help even more families and children continue to get access to the food they need, we’re committing an additional $1 million from one of our charitable funds to support these efforts – in addition to the $600,000 previously announced.