How Kellogg hosts and collaborates with others on food drives to stock shelves and pantries around the world
Food Bank Partnerships/Food Drives
Kellogg travels down many avenues to get food to the one in nine people1 who may not know where their next meal is coming from. We partner with food banks around the world, sponsor breakfast clubs in 21 countries and work with others to expand feeding programs primarily in the U.S. Along this journey, we also engage those who share our passion by sponsoring food drives. Food drives make it easy to donate food to organizations that support those facing hunger.
Each year, our companies and employees honor World Food Day in October by hosting food drives and meal-packing events. In 2019, more than 1,000 Kellogg employees volunteered more than 3,300 hours – a 27% increase over 2018 – at events like these in more than 20 countries, including Australia, Canada, China, Egypt, Ireland, Singapore, South Africa, the U.S. and many other communities. Doing so is part of our Kellogg’s® Better Days global commitment to create Better Days for 3 billion people by the end of 2030.
Four ways technology made it even easier to give
We’re also leveraging technology – specifically e-commerce – to feed people. In 2019, Kellogg supported food banks around the world with innovative approaches that made it easier for everyone to donate. For example:
For each peso donated on Mexico’s Mercado Libre e-commerce platform, we provided food to Food Bank Network Mexico. In total, we donated more than 2 million servings of food across the country’s 18 states.
In Singapore, we partnered with the RedMart online shopping site. For every box of Kellogg’s® cereal purchased, we donated a box of Kellogg’s Corn Flakes® to families facing hunger.
Through a similar program in Korea with the Kakao Talk Store mobile shopping mall, we donated food to Child Fund Korea to recognize people who purchased Kellogg’s foods.
In the U.S., we partnered with Amazon for the second year in a row to host an online food drive. This year, we expanded the program by partnering with Del Monte Foods, Inc. and Hormel Foods. We also increased the number of Feeding America® member food banks where people could donate the foods most requested by families.
In collaboration with our partners and those who enjoy our foods, we donated 5 million servings of food. But World Food Day is not the only time we work on food drives.
Partnering to Stamp Out Hunger
“In the U.S., letter carriers see the whole of communities differently than do most of us,” said Frederic V. Rolando, president, National Association of Letter Carriers (NALC). “Each day, they set out on foot, step up to every house on their route and get an up-close look at the various realities that people face. One of these realities is hunger.”
Over the past 27 years, the NALC has collected nearly 1.6 billion pounds of food during its annual Stamp Out Hunger® food drive, the single largest food drive in the U.S. Residents simply place food donations near their mailboxes and their letter carriers collect and deliver the donated food to community food banks.
In 2019, Kellogg joined the letter carriers as one of the first national sponsors of Stamp Out Hunger. Kellogg donated 8 million servings of food and hosted promotional events with our customer, Food Lion, at numerous food banks.
The next time you learn of a local food drive, we hope you’ll make a donation. Whether it’s one box of cereal or an entire meal, food drives make a real difference in the lives of our neighbors facing hunger.