Collaboration with customers, consumers and others is essential to achieving our ambitious commitments
Partnering with others to improve lives and the planet we share
When we launched our ambitious Kellogg’s® Better Days commitment to help end hunger and create Better Days for 3 billion people by the end of 2030, we knew we couldn’t achieve our ambitious goals alone. That’s why our company and our brands actively forge partnerships with customers and the people who enjoy our foods, our employees and suppliers, and others working to tackle food insecurity.
These partnerships are active all over the world, every day of the year. And again in 2019, our largest global effort to help feed people in need took place in honor of World Food Day when we partnered with customers and consumers to donate 5 million servings of food – a 20% increase over 2018 – in more than 20 countries.
“As a leading global food company and a company with a heart and soul, we know we must act – on World Food Day and everyday – to help end hunger,” said Kris Bahner, senior vice president, Global Corporate Affairs. “Doing so is the cornerstone of our Kellogg’s® Better Days global purpose platform and our work addressing the interconnected issues of wellbeing, hunger relief and climate resiliency for people, communities and the planet.”
During our 2019 World Food Day global food drive, Kellogg supported more than 50 food banks around the world by leveraging e-commerce to make it easier for everyone to donate food to families facing hunger. For example:
For each peso donated on Mexico’s Mercado Libre e-commerce platform, we provided food to Food Bank Network Mexico. In total, we donated more than 2 million servings of food across the country’s 18 states.
In Singapore, we partnered with the RedMart online shopping site. For every box of Kellogg’s® cereal purchased, we donated a box of Kellogg’s Corn Flakes® to families facing hunger.
Through a similar program in Korea with the Kakao Talk Store mobile shopping mall, we donated food to Child Fund Korea to recognize people who purchased Kellogg’s foods.
In the U.S. we partnered with Amazon for the second year to host an online food drive and expanded the program by partnering with Del Monte Foods, Inc. and Hormel Foods. We also increased to 18 the number of Feeding America® member food banks where people could donate the foods most requested to help feed families facing hunger.
We’re also proud to join with our customers to engage people in hunger relief.
We also joined the U.S. National Association of Letter Carriers as one of the first national sponsors of Stamp Out Hunger®, the single largest food drive in the U.S. Residents simply place food donations near their mailboxes and their letter carriers collect and deliver the donated food to community food banks. In 2019, Kellogg donated 8 million servings of food and hosted events with our customer, Food Lion, at numerous food banks.
Several Kellogg brands also engage consumers in supporting hunger relief year-round. For example:
For every package of our W.K. Kellogg cereal and granola sold in Europe, we make a donation of 10 pence (about USD$0.15) to projects that promote sustainable agriculture and provide breakfasts for those in need.
In the U.S., our Kellogg’s® brand donated $1 million to No Kid Hungry to expand school breakfast programs. Over the past four years, nearly 1 million children have gained access to 154 million breakfasts annually due to our partnership with No Kid Hungry.
Feeding people in need is just one way we engage others in our heart and soul journey. Our brands also support farmers worldwide to help nurture our planet:
- In Europe, boxes of Kellogg’s Corn Flakes® featured the brand’s first-ever sustainability on-pack message, “Made with Responsibly Sourced Corn”
- In the U.S., and The Nature Conservancy are working together to provide sustainable agriculture support to the farmers in parts of the country where ingredients are grown for many of our cereals, reaching hundreds of thousands of acres. In early 2019, Kellogg’s Raisin Bran® and Kellogg’s Frosted Mini-Wheats® featured on-pack information about the program in stores nationwide.
- In Australia, boxes of Kellogg’s Corn Flakes® proudly bear the message “Australian Made with Aussie Corn,to help people understand where their food comes from and how Kellogg collaborates with farmers where we make and sell our foods.
Our brands also embrace our company’s commitment to diversity and inclusion in our workplace, marketplace and the communities where we work and live:
Every year, the holy month of Ramadan congregates millions of Muslims around the world on prayer, introspection and fasting. Food is an important part of Ramadan through fast-breaking meals and Eid celebrations, the holiday marking the end of Ramadan. The concept of Sadaqah, or acts of giving done out of compassion or love, is also an integral part of the Eid and Ramadan spirit. Kellogg Pakistan created the world’s first Sadaqah-ready pack that included a greeting card and two packs of Pringles® in special packaging to celebrate the spirit of sharing
Again in 2019, Kellogg offered a limited edition All Together Cereal® on Spirit Day to demonstrate acceptance of and solidarity with LGBTQ youth. We also donated $50,000 to GLAAD to support their anti-bullying and LGBTQ advocacy work.
Kellogg’s Froot Loops® again partnered with United Way in Seattle and Detroit to promote anti-bullying efforts through the brand’s United to Be Kind program.
These are just a few examples of how we’re partnering with others to help create 3 billion Better Days for people by the end of 2030. Many more are included throughout our Corporate Responsibility website.