Addressing societal, emotional and physical wellbeing with our foods

Increasing nutrients of need, sharing important information about our foods to help people improve their overall wellbeing

Delivering Nutrients of Need Addressing Hidden Hunger

Our founder W. K. Kellogg was an original wellbeing visionary. He understood the important role plant-based foods play in our overall wellbeing, including the benefits of a plant-based diet on a broader world. Today, we continue his passion for nourishing people with our foods by considering three interconnected aspects of wellbeing – societal, emotional and physical.

From a societal perspective, we’re addressing food security and increasing access to nutrition by supporting biodiversity and a more sustainable food supply through our plant-based foods and sustainable packaging.  From an emotional perspective, food brings people together. This togetherness fosters community and connections that enrich our lives. To support physical wellbeing, we are crafting foods that address nutrients of need and support gut health.

That’s why nourishing people with our foods along the three dimensions of societal, emotional and physical wellbeing are one of the tenets of our Kellogg’s® Better Days global purpose platform through which we’ve committed to creating Better Days for 3 billion people by the end of 2030.

These efforts take two paths. The first is ensuring that our foods deliver nutrients of need to help address common nutrient shortfalls in Kellogg markets. The second consideration is addressing hidden hunger, or malnutrition due to the lack of essential vitamins and minerals. To help do so, we’re increasing important nutrients in key places in our portfolio, including Vitamins A and D, fiber, iron and others. We’re also creating new recipes that reduce nutrients we need, less of, such as sugar, sodium, saturated fat, etc.

For example:

  • All our cereals now include at least one nutrient of need, whether that be fiber, protein or micronutrients. Specifically, 83% contain a source of fiber[1], 59% are fortified with micronutrients and 40% contain vitamin D.

  • Additionally, 56% of our wholesome snacks are a source of fiber1, as are 97% of our frozen breakfast, 92% of our savory snack and 80% of our veggie offerings.

Around the world, our teams are addressing the nutrients in our foods:

  • All cereals produced in Australia now deliver shortfall nutrients B6 and Zinc.

  • We further reduced the sugar and sodium in Kellogg’s Nutri-Grain® cereals sold in Australia and New Zealand and Kellogg’s Coco-Pops® cereals sold in the Middle East, North Africa and Turkey.

  • In South Korea, we launched new Kellogg’s Protein Granola® and in Southeast Asia we reformulated Kellogg’s Corn Flakes® to provide 50% of the daily iron requirement for 7-9-year-old children in Thailand.

  • Across Europe, our W.K. Kellogg cereals and granolas made with no added sugar continue to increase in popularity and were named the 2019 cereal product of the year by CampaignWe also introduced W. K. Kellogg for Kids®, the first no-added sugar for children, made with fruits, vegetables and wholegrains and high in fiber. And we launched Kellogg’s Special K Immune Support®.

  • Also in Europe, we reduced sodium in Pringles® sold in the U.K. and France by 9-15% and introduced 3 new varieties of Kellogg’s Extra® crunchy muesli with no added sugar.

  • In the U.K., we introduce Kellogg’s All-Bran Prebiotic® Oaty Clusters to help support digestive health and nourish the gut microbiota.

  • Kellogg Latin America introduced Kellogg’s Nutri Cardio® with oat fiber to support heart health and Kellogg’s Nutri Digest® with prebiotics.

  • In the U.S., we’ve added new high-iron cereals to those approved by the – Kellogg’s Special K® Banana and Kellogg’s Frosted Mini-Wheats Strawberry and Blueberry.

[1] Source of fiber is defined as at least 3g fiber per 100g, Codex Alimentarius. Fiber nutrient content standards vary by country.

Kellogg was the first company to put nutrition information on its cereal packages in the 1930s. To help shoppers best understand where our foods fit in their preferences, we continue our commitment to transparent, front-of-pack labeling.

  • In France, have voluntarily adopted the Ministry of Health’s NutriScore.

  • In the U.K. and Ireland, worked with the U.K. Department of Health and Social Care’s to adopt a traffic light approach.

  • In the U.S., many of our brands use voluntary Facts Up Front labels provide clear information about calories, saturated fat, sodium, and total sugar content, and, optionally, nutrients such as fiber, potassium, vitamin D, and calcium.

We also share nutrition information about our foods with consumers through a wide variety of other channels.

As we continue our Kellogg’s® Better Days journey to nourish 1 billion people by the end of 2030, you can count on Kellogg and our foods to help feed the world’s overall need for societal, emotional and physical wellbeing.