Positions, Policies and Milestones

The goal of 1 billion people nourished with our foods is based on the volume of food sold that delivers nutrients of need in developed and emerging markets and/or through removal of nutrients that are not needed.

Nutrients of Need are defined as: Vitamin A, Vitamin D, iron, fiber, etc.

Removal of Nutrients that We Don’t Need is defined as: Sugar, Sodium, Saturated Fat, etc.

The number of in-scope products is converted into a “people” metric through the following equation:

• Total volume of in-scope foods / 1 one-ounce serving = Total servings
• Total servings / annual consumption* = Total number of people impacted

^{*Based on 4 servings per week, Kellogg definition of “high use consumer.”} 

Click here to download a full overview of our Better Days commitments and methodologies.