Customers, community partners join Kellogg in summer hunger fight
Kellogg is helping to expand access to summer meal sites that replace free- and reduced-price breakfast/lunch when school is out
Summer Hunger Programs
It is now estimated that 18 million kids (1 in 4) in the U.S. could face hunger because of the Coronavirus 19 (COVID-19) pandemic.
Since mandatory school closures began earlier this year as a result of COVID-19, students have missed the school breakfast and lunch they rely on every day. The challenge to gain access to meals is continuing well into the summer months, too.
To help, Kellogg, the Kellogg Company Fund, our customers and community partners have stepped up to support a number of hunger initiatives this summer through our Kellogg’s Better Days global purpose platform:
Kellogg and Kellogg Company Fund has donated $70,000 to United Way Worldwide to support programs that offer free summer breakfasts and lunches for children in Battle Creek, Des Moines, Dallas, and Seattle. Summer meal programs ensure that low-income children and families continue to receive consistent access to nutritious meals.
Throughout July, Kellogg is partnering with regional grocer Hy-Vee for the “End Summer Hunger” campaign, supporting Feeding America. Specially marked packages of Kellogg’s® Frosted Mini-Wheats®, Kellogg’s® Club Crackers and Town House® Crackers will inform shoppers that Kellogg will make a donation to food banks in Hy-Vee communities each time that item is purchased. Kellogg has committed to distribute up to $100,000 among 17 food banks.
In June, Kellogg supported regional grocer Food Lion’s “Summers Without Hunger” campaign. Food Lion shoppers had the opportunity to make a $5 donation to Food Lion Feeds via a “virtual food donation backpack,” which triggered a matching gift of $5 in food from Kellogg and other participating brands to the shopper’s local food bank. In all, Kellogg donated a total of 250,000 Nutri-Grain® bars, cereals and snacks.
Earlier this year, Kellogg donated $825,000 to No Kid Hungry to support school breakfast programs. Some of those funds were advanced for immediate COVID relief and the rest of the funds continue to aid No Kid Hungry’s hunger relief work, including throughout the summer months. You can hear more about our support in this recent Add Passion and Stir Podcast from Share Our Strength.
Kellogg also extended its annual support of Food Research & Action Center’s (FRAC) summer breakfast report and its companion summer lunch report, which measure successes and shortfalls in reaching hungry children in the U.S. FRAC will also use Kellogg-sponsored funds to help drive awareness, and share best practices and start-up costs for implementing summer breakfast service in multiple locations.
“Feeding children in need is especially challenging this summer, as many of the standard models for providing meals to kids in communities have needed to change due to the pandemic,” says Stephanie Slingerland, Senior Director, Philanthropy and Social Impact.
“Summer feeding programs have implemented neighborhood meal delivery service, while others have set up remote grab-and-go stations. And some have had to temporarily suspend or scale back their meal service,” Stephanie says.
“Kellogg will continue to support communities in the coming months, and we thank our food bank and charity partners for the incredible work they’re doing to feed children and families.”
To date, Kellogg has donated nearly $17 million in food and funds to global COVID hunger relief efforts. You can read more about our efforts here.