Supporting our Hometown
Kellogg is a global company, marketing our foods in 180 countries. Through our Kellogg’s® Better Days purpose platform, we’re creating Better Days for 3 billion people all around the world by the end of 2030. Yet, our roots remain in Battle Creek, MI, which we’ve been proud to call home since our found in 1906. Battle Creek is an important location where a significant number of our employees and facilities are located.
That’s why we are an active, engaged member of the community, making sizeable contributions of money and volunteer hours. As a company with a heart and soul, doing so is one way we live our founder’s values. For example:
In support of coronavirus (COVID-19) hunger relief efforts, we donated food and funds to our most vulnerable neighbors, including a donation of a donation to our charity partner of more than 90 years, the United Way of the Battle Creek and Kalamazoo Region.
In the last decade, our company and employees have pledged more than $33 million to United Way of the Battle Creek and Kalamazoo Region. We continue to be the largest corporate donor to the annual campaign that supports community organizations providing hunger relief, education, health and other basic needs.
We’ve contributed hundreds of thousands of pounds of food to the South Michigan Food Bank.
From 2009-2019, Kellogg has invested more than $175 million in Battle Creek through downtown revitalization, our W.K. Kellogg Institute for Food and Nutrition Research expansion, headquarters updates and taxes.
Most recently, through one of our charitable funds, we donated $200,000 to the South Michigan Food Bank to support the creation of a new “clean room” and purchase three large vehicles. The specially-designed, 500-square-foot clean room enables the food bank to accept and safely sort bulk food donations from partners like Kellogg. This means they can feed more hungry families and reduce food waste. The food bank will use the vehicles to distribute food, including refrigerated items and fresh produce, throughout the community.
We also recently invested $500,000 in the Battle Creek Small Business Loan Fund to foster entrepreneurialism and pledged $500,000 to the Southwest Michigan Accelerator Kitchen to help launch new food businesses in our community.
Across the region, Kellogg sponsors a wide variety of community events and organizations, including the Battle Creek Bombers baseball team, Battle Creek Brass Band, Battle Creek NAACP Freedom Fund Dinner, Battle Creek Symphony, National Cereal Fest, Battle Creek Field of Flight Air Show and Balloon Festival, the Southwest Michigan Urban League and others. As these events were cancelled due to COVID-19, we’re making donations locally to United Way of Battle Creek and Kalamazoo Region and the South Michigan Food Bank to support local relief efforts.
We’re especially proud that our employees have volunteered tens of thousands of hours with local community organizations and on local boards. Most importantly, we actively work with Battle Creek Unlimited, BC Vision, the Battle Creek Community Foundation, W.K. Kellogg Foundation and other community leaders to help ensure a strong and vibrant Battle Creek for generations to come.