Vision & Purpose

We’re driving growth through purpose by creating Better Days for 3 billion people

Vision & Purpose

Kellogg’s vision is a good and just world where people are not just fed but fulfilled. Our purpose is creating better days and a place at the table for everyone through our trusted food brands. These values are foundational to how we do business and comes to life through our corporate strategy, Deploy for Growth.

As a leading global food company, Kellogg and our people are holistically addressing the interconnected issues of health, food security and climate across our value chain to ensure we’re providing foods that deliver holistic wellbeing for people and our planet, in an accessible way.


We’re advancing this work and tracking our progress towards our Kellogg’s® Better Days commitment to create Better Days for 3 billion people by the end of 2030 by :

  • Nourishing 1 billion people by fostering wellbeing with our foods by delivering nutrients of need and addressing hidden hunger
  • Feeding 375 million people in need through food donations and expanded child-feeding programs.
  • Nurturing people and our planet by supporting 1 million farmers and workers while conserving natural resources across our value chain by meeting our science-based targets, responsibly sourcing our ingredients, reducing organic waste and providing sustainable packaging.
  • Living our founder’s values by engaging 1.5 billion people in the issue of global food security by advocating on behalf of children facing hunger, encouraging employee volunteerism, ensuring an ethical supply chain, and supporting equity, diversity and inclusion.


Now more than ever, society places broad expectations on corporate citizens. We believe this is right. That’s why we’ve always worked hard to make sure our company practices deliver benefits to people, communities and the planet.


As a result, Kellogg is regularly recognized with some of the world’s highest corporate social responsibility honors, including being named to the Dow Jones Sustainability and FTSE4Good indices and an Ethisphere’s World’s Most Ethical Company. We believe these organizations see in us what we have long known. Kellogg is dedicated to being a long-term sustainable business and we will never lose our anchor as a purpose-driven organization.


This website includes details of how our commitment to create Better Days for 3 billion people by the end of 2030 comes to life. Click here to see how we've progressed so far.


1 2018 The State of Food Security and Nutrition in the World, Food and Agricultural Organization of the United Nations.