Conserving our most precious resource

Kellogg is working hard to reduce water stress in communities where we make our foods and source our ingredients

Water Reduction

Around the globe, freshwater resources are under pressure from climate change, population growth, industrial and agricultural uses, and aging or inefficient infrastructure. Increasingly, businesses and communities are recognizing the critical importance of preserving and protecting water supplies. At Kellogg, we respect the human right to water as defined by the United Nations Committee on Economic, Social and Cultural Rights and General Assembly. For some time, we’ve been reducing our water use in the communities where we source ingredients and make our foods.

Between 2015 and 2020, Kellogg reduced normalized water use by 22%, exceeding our 2020 target of 15%[1]. In 2019, we introduced our more ambitious Kellogg’s® Better Days commitment to achieve a 30% reduction in water use in facilities in high-water-stress regions by the end of 2030, by the end of 2020 these facilities had collectively achieved a 26% reduction against our 2015 baseline. Doing so is one part of our overall commitment to create Better Days for 3 billion people by the end of 2030. Another aspect of this goal is to support 1 million farmers by the end of 2030, which also includes reducing water use.



Our Supporting US Farmers collaboration with The Nature Conservancy has provided rice farmers with irrigation pump timers to conserve water from the Alluvial Aquifer, a critical water source for the community. As of 2020, the project reduced irrigation water use by 4.72 billion gallons. TNC scientists estimate that, over time, the timers will conserve 9 billion gallons of water each year.

Kellogg, the United Stated Department of Agriculture (USDA) and The Nature Conservancy (TNC) teamed up in 2015 on a five-year program to implement conservation practices on 63,000 acres of farmland in the Saginaw Bay Watershed in Michigan. Saginaw Bay is an important drinking water source for more than 1 million people and the habitat for more than 90 fish species and countless animals. This region, near the “thumb” of Michigan, is also where soft white winter wheat is grown to make Kellogg’s Frosted Mini-Wheats and Raisin Bran cereals.

The USDA crop advisers trained farmers on practices that boost soil health, support biodiversity and address water quality concerns. As a result, local farmers have prevented nearly 3,500 tons of soil runoff (or 250 dump trucks) from entering the Saginaw Bay. To build upon this success, Kellogg and TNC’s Supporting US Farmers collaboration launched a Pay for Performance program in 2019 to enable more Michigan farmers to adopt these practices. In just two years, the program expanded to additional acres, which prevented another 629 tons of runoff from entering the Bay.

Across our operations, we continue to improve our processes and modify equipment to further reduce our water use. Find more details in our latest Responsibility Report and on the Positions, Policies, Milestones and Reporting page.

[1] From a 2015 baseline