Breakfasts for Better Days™

In 2013, Kellogg launched Breakfasts for Better Days™. Since that time, we’ve provided more than 3 billion servings of food to people in need worldwide and made significant progress we’ve made toward our Breakfasts for Better Days™ commitments that include achieving the following by the end of 2025:

  • Donating 2.5 billion servings of food to people in need, often in partnership with hundreds of food banks across six continents;

  • Expanding feeding and nutrition education programs so 2 million children can reach their full potential;

  • Supporting 500,000 farmers, their families and communities with climate-smart agriculture practices to increase yields, improve climate resiliency and reduce post-harvest loss and waste;

  • Committing 45,000 Kellogg employee and retiree volunteer days at local community food banks, farms and breakfast programs; and,

  • Engaging 300 million people in our efforts to address food security through promotions, online engagement and social media participation.

Since the work to achieve these commitments is interconnected and crosses multiple boosters of our Heart & Soul strategy, our commitment to expand feeding and nutrition programs is covered in the Nourishing with our Foods section of this report. Also, our commitment to supporting farmers is covered in the Nurturing our Planet section of this report.

Social K Highlights (title hidden)
Jan 16, 2020

The King Center recently honored Kellogg with a 2020 Salute to Greatness Award for our Heart & Soul global purpose platform, Kellogg’s Better Days.

Dec 18, 2019

This year, consider simplifying your holiday routine. Skip the elaborate buffets. Pare down your party menus. You might just discover you have the gift of time – for people who really need it

Dec 16, 2019

Earlier this year, KLA implemented KUBIC LA – an online brainstorming game that fosters collaboration and diverse thinking to surface the best ideas on cost-saving measures. Recently, Gabriela-Alejandra V., E2E Cost Optimization Senior Manager, Kellogg Latin America, shared her experience with the inclusive, collaborative game.