Breakfasts for Better Days™

In 2013, Kellogg launched Breakfasts for Better Days™. Since that time, we’ve provided more than 3 billion servings of food to people in need worldwide and made significant progress we’ve made toward our Breakfasts for Better Days™ commitments that include achieving the following by the end of 2025:

  • Donating 2.5 billion servings of food to people in need, often in partnership with hundreds of food banks across six continents;

  • Expanding feeding and nutrition education programs so 2 million children can reach their full potential;

  • Supporting 500,000 farmers, their families and communities with climate-smart agriculture practices to increase yields, improve climate resiliency and reduce post-harvest loss and waste;

  • Committing 45,000 Kellogg employee and retiree volunteer days at local community food banks, farms and breakfast programs; and,

  • Engaging 300 million people in our efforts to address food security through promotions, online engagement and social media participation.

Since the work to achieve these commitments is interconnected and crosses multiple boosters of our Heart & Soul strategy, our commitment to expand feeding and nutrition programs is covered in the Nourishing with our Foods section of this report. Also, our commitment to supporting farmers is covered in the Nurturing our Planet section of this report.

Social K Highlights (title hidden)
Mar 25, 2020

Kellogg is a company with a heart and soul. This has never been more apparent than now, as we work together across our company to help our food banks partners and neighbors in need during the coronavirus (COVID-19) pandemic.

Mar 20, 2020

Our company and its charitable funds have now committed nearly $4 million in food and funds to our Better Days partners that support communities worldwide, including areas with school closures where kids rely on breakfast clubs and school meals.

Mar 18, 2020

To help even more families and children continue to get access to the food they need, we’re committing an additional $1 million from one of our charitable funds to support these efforts – in addition to the $600,000 previously announced.